Some may say that Loulu dates back to the early aughts when Amylou first pursued her entrepreneurial dreams as a jewelry designer. 

What began as Amylou selling her family belongings back to them at her "shop" morphed into her first jewelry business, creatively named, "shopping fun", and now manifested today as Loulu.  

The love for color & sea-inspired styles began with Shopping Fun where Amylou created & sold her wares on the marina docks at each stop the family sailboat made. She used the boat dock as her storefront and her family as investors and workers.

In 2023, years after moving away from childhood hobbies, Amylou decided to pick the jewelry pliers back up and continue the business spirit with Loulu. And obviously enlisted Lucy, the expert stylist, craftswoman, and social butterfly.

While Loulu has grown & evolved since 2023, introducing new styles, colors & materials, our mission has stayed the same.

We're here to craft everyday jewelry that puts the finishing touches on each and every one of your outfits. No matter how simple or dressed up you like to be, there's a Loulu piece for you. 

Inspired by visits to the ocean and around, LouLu pieces celebrate color, and most importantly, fun!

Not Pictured: Lucy chuckling behind the camera - don't worry, customers did come!