Amylou began her entrepreneurial journey at the age of 6 by laying out her family's personal items for sale at her "shop".

Fast forward a few years, Amylou wanted to use her two hands to create new items to sell, under the crafty name of "Shopping Fun".

So, she began to design and string together colorful, beaded bracelets and earrings while the family sailed around. And by Amylou, we mean Lucy.

She used the boat dock as her storefront and her family as investors and workers.

Years after gradually moving away from childhood hobbies, Amylou decided to pick the jewelry pliers back up.

And obviously enlisted Lucy, the expert stylist and craftswoman.

Meant to complete an outfit with one strand, our necklaces do the work for you. Inspired by visits to the ocean and around, LouLu pieces celebrate color, and most importantly, fun!